"There is a ton of gold in this architecture." — Phil Calandra, Founder, TruWealth
Turn Novel Ideas into Enterprise-Grade Outcomes
A Never-Seen-Before Framework that creates Power Pivots that can dramatically, instantly, and permanently amplify the profit performance of your entire sales and marketing effort.
$99 $67
INSTANT DOWNLOAD EBOOK & AUDIO
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CONFRONTING REALITY THAT IS COMMONLY ACCEPTED
Commonly Accepted Truths Are Very Expensive Experiments
Most innovation efforts stall between the workshop and the roadmap. Ideas are plentiful. What’s scarce is a shared language and operating system that makes “new” feel safe, fundable, and measurable for businesses.
The Novelty Principle gives you a structure for the new.
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No one buys value - People don't buy values and offers, they engage with unique and novel ideas.
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Ideas Sell When They Are Novel - Clients buy what feels fresh — and slightly dangerous to ignore.
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Creators Become Owners of Novelty Even if Others Copy - Novelty is Scalable
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Value Is a Threshold Requirement, Not a Differentiator - Of course you’ll create value. That’s not the problem — it never was. But if your idea isn’t framed as novelty, you’ll still be ignored.
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iPhone Doesn't Sell Value.Tesla Doesn't Sell Value. No High Ticket Program Is About Value
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Start selling a new frame — Because that’s what people actually pay for.
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You’ve Spent Your Whole Life Buying Ideas. But You’re Afraid to Sell One - People don't just buy things. They buy beliefs.
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The only way out of the noise… The only way to create pull-factor demand is creating novelty.
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Selling Value Makes You Cheap. Even If You’re Brilliant - Seriously you don't want your work to sit on the shelf of perception next to 2-for-1 deodorants and clearance headphones?
INSIDE THE BOOK
A practical table of contents built for busy founders
Every chapter is designed to be read in under 10 minutes, with a bias toward clarity, examples, and prompts you can immediately bring into your next leadership conversation.
Part I · Language of Novelty
✓ What People Really Buy
✓ The Ladder of Novelty™
✓ How To Create Novel Ideas
Part II · Operating the Portfolio
✓ The Offer Hype Myth
✓ Knowledge Intake Problem
✓ The System That Succeeds
Part III · Leading with Novelty
✓ Create Your PIE DESKS™
✓ Be the Possibility
✓ Elements, ladder and Pie Diagrams
WHO THIS IS FOR
Built for entrepreneurs and leaders accountable for growth and scale
The Novelty Principle is especially useful if you’re to innovate without disrupting the core business beyond what it can absorb.
It has been informed by work with global enterprises across financial services, technology, healthcare, and industrials.
Entrepreneurs and Founders
Clarify how much novelty your portfolio can responsibly hold, and give your business a way to argue for, and against, specific bets using the same language.
Solopreneurs and Experts
Design experiments that produce results, and make it easier for clients to say “yes”.
Online Businesses and Consultants or Advisors
Gain a structured lens for novel initiatives, without defaulting to the patterns built for business-as-usual.
About The Author: Meet Dr Chetan Walia
Dr Walia holds a PhD in Business Strategy and Creativity—a rare combination that reflects both analytical depth and inventive thinking.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Over the years, he has acted as a strategic advisor to businesses, and as a consultant to consultants—helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.
Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities.
Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.
Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.
Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.
Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.
THE NOVELTY PRINCIPLE
A strategic lens that shows you how to shift perception —
so your offer is no longer just valuable,
but a pioneering idea no one else owns.
This is a private intellectual property — developed behind closed doors over 25 years,
now made available only through a limited-access discovery format.
Here’s what you’ll learn inside →
How to make the single strategic shift that triggers 100X ROI potential
How to reposition your offer as a pioneer invention, not a commodity
How to radically improve the effectiveness and ROAS of your online campaigns
How to have a flood of prospects lining up in your inbox
How to become the owner of unique IP that commands top-tier valuations
How to increase your probability of profit-maximization to near zero-risk
How to crack the online sales code without chasing trends or funnels
WHAT LEADERS ARE SAYING
A vocabulary and structure we wish we’d had years ago
"Just wanted to reach out and say bravo, just finished the novelty principle, and you really nailed it, breath of fresh air amongst the noise out there.
Deri ap john Llewellyn-Davies
Precision Strategist and Board Advisor
" Chetan, I read the Novelty book.
What a great read!
Wow. Loved it."
Stephen Snyder
Financial Advisor and Business Owner
"I acquired 6 clients in 6 days with just implementing the positioning idea this gave us."
Lisa T Miller
Founder LisaTMiller.com
"I laughed. I teared up. That should tell you how deeply this resonated with me — and how skilfully crafted and on-point it was."
Martta
Founder Lux Breathwork
"Chetan's methods are highly creative and effective. This brilliant framework simplifies and ignites breakthroughs at every level. "
Ricky Key
3X Grammy Winner and Business Owner
"I can feel the power behind this system — it’s refined, intentional, and definitely high-end. Thank you for this."
Claire
ClaireDeguelle.com
"There is a ton of gold in this architecture. Exciting."
Phil Calandra
Author and Business Strategist
"We redesigned our offer based on these principles and it instantly got market traction and deals."
Raglan Tribe
Founder AI Business
"Your objective, critical thinking and positioning has been so helpful. I love the focused approach."
Sara Hayselden
Regression Therapist
What's inside The Novelty Principle
This isn’t just a book. It’s a paradigm shift.
If you’ve ever wondered why your offer isn’t selling, or how unknown creators break through while experts stay stuck — this will rewire the way you think about business, forever.
Here’s what you’ll get inside:
Chapter / Audio -1
What People Really Buy
How to stop selling outcomes and start selling beliefs — the way the greats do.
Chapter / Audio -2
The Ladder of Novelty™
How to turn a spark of newness into loyalty, referrals, and fanhood.
Chapter / Audio-3
What Is Novelty — And How You Create It
How to identify and build ideas so embarrassingly simple they can’t be ignored.
Chapter / Audio-4
The Offer Hype Myth
How to stop obsessing over offers — and start building ideas worth offering.
Chapter / Audio-5
Your Knowledge Consumption Is the Problem
How to turn overused information into original intellectual property.
Chapter / Audio-6
What Then Is the System That Succeeds?
How to model success using 34 real-world breakthroughs — and what they all had in common.
Chapter / Audio-7
Create Your PIE DESKS™
How to build your business from one original problem to a complete client-getting machine.
Chapter / Audio-8
Be the Possibility
How to break out of copycat cycles, reclaim your edge, and become the voice others follow.
Frequently asked questions
TUNE INTO BREAKTHROUGHS
The Novelty Principle
🎧 8 Audio Tracks
Short, punchy recordings — designed to change how you think in under 60 minutes.
Yours to download and keep.
📘 Complete 74-Page Talking Book (PDF)
Formatted and printable — with diagrams, stories, examples, and line-by-line strategy.
🧠 The 3 Diagrams
– The 5 Elements of Novelty
– The Ladder of Novelty™
– The PIE DESKS™ Framework
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"Brutal Truth. Can’t unsee it."
Aria Valdez, Executive Coach & Author
"Oh F*ck Moment"
Andre Thompson, Founder, Launchwise.io
"This Is It !"
Maya Chen, Strategic Copywriter & Funnel Architect